PRIVACY POLICY (DETAILED VERSION)
1. Introduction
This Privacy Policy outlines how Money King Financial Services Pvt. Ltd. (Company) collects, processes, stores, shares, and protects personal and financial information in compliance with the Information Technology Act, 2000, Digital Personal Data Protection Act, 2023, and applicable RBI guidelines.
2. Regulatory & RBI Compliance (DSA Intermediary Notice)
The Company operates strictly as a financial services intermediary/Direct Selling Agent (DSA) facilitating loans and financial products from RBI-regulated Banks and NBFCs. The Company adheres to the RBI Fair Practices Code, KYC Master Directions, AML standards, and outsourcing guidelines. Final loan decisions, interest rates, approvals, and disbursals are solely taken by the respective lending partner institutions. Subject to eligibility.
3. Categories of Data Collected
- Personal Identification Information: Name, DOB, Address, PAN, and government-issued identity proofs (as per applicable KYC norms)
- Financial Information: Bank Statements, ITR, GST Returns, Salary Slips
- Credit Information: CIBIL, Experian Reports
- Technical Information: IP Address, Cookies, Device Data
- Communication Records: Call recordings, Emails, SMS logs
4. Lawful Basis of Processing
Data is processed based on explicit customer consent, contractual necessity, legal obligation, and legitimate business interests including fraud prevention and compliance monitoring.
5. Purpose of Data Usage
- Loan application processing and documentation coordination
- KYC and AML verification
- Risk assessment and underwriting coordination with partner lenders
- Regulatory reporting and audit compliance
- Customer communication and grievance handling
6. Data Sharing & Disclosure
Customer information is shared exclusively with RBI-regulated Banks/NBFCs, Credit Bureaus, legal authorities, and internal authorized personnel for loan matching and processing. The Company does not sell personal data to third parties.
7. Data Security Measures
The Company implements administrative, technical, and physical safeguards including: restricted access control, password protection, encrypted storage systems, confidentiality agreements, and regular compliance reviews.
8. Data Retention Policy
Customer data is retained as per RBI KYC Master Directions and applicable Indian laws. Records may be maintained post-loan processing for audit, regulatory, and compliance purposes.
9. Customer Rights
Customers may request correction, updating, or withdrawal of marketing consent by submitting a written application to the registered office address.
10. Grievance Redressal Mechanism
Any complaints regarding data privacy or misuse can be submitted in writing. The Company will respond within a reasonable time frame as per applicable laws.
11. Limitation of Liability
The Company acts as a facilitator and shall not be liable for loan rejections, delays, policy changes by RBI, technical disruptions, or decisions taken by lending institutions.
12. Amendments
The Company reserves the right to update this Privacy Policy in response to regulatory changes or operational requirements without prior notice.
13. Governing Law & Jurisdiction
This Policy shall be governed by the laws of India. Jurisdiction: Courts of Uttar Pradesh.
14. Communications & Consent Terms
When you voluntarily send us electronic mail or fill up a form, we will keep a record of this information so that we can respond to you. We only collect information from you when you register on our site or fill out a form. Also, when filling out a form on our site, you may be asked to enter your: name, e-mail address or phone number. You may, however, visit our site anonymously. In case you have submitted your personal information and contact details, we reserve the rights to Call, SMS, Email or WhatsApp about our products and offers, even if your number has DND activated on it. You may opt-out of promotional communications at any time.