Understanding the *Why* behind any journey is crucial—it shapes our choices and ensures we stay connected with the people we serve. At Fincart, our approach is built on deep industry expertise, precise demographic insights, a flexible business model, and, above all, a strong foundation of values. From the beginning, we identified several key challenges. Quality investment services were often exclusive to the affluent, leaving a large segment underserved. Additionally, personal meetings didn’t offer sufficient financial incentives for advisors, limiting access to trustworthy financial guidance for the broader audience. The most pressing concern was the widespread lack of financial awareness and literacy, which resulted in misguided product sales by advisors acting in bad faith. Even when all elements aligned, complex financial jargon created fear and confusion, preventing individuals from effectively managing or growing their wealth for a secure future. With these insights in mind, we developed two distinct products to address the needs of different target audiences, ensuring inclusivity and accessibility in financial services.